Author Archive | Boca Raton SEO

Top 15 Chrome extensions for social media marketers

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list […]

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How to drive digital innovation necessary during the pandemic

30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival. To remain competitive, companies must […]

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Core Web Vitals, E-A-T, or AMP?

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, […]

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Are search engines dead in China?

30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that […]

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Five reasons why SEO should be prioritized over paid media campaigns

30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show results, […]

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Voice search SEO guide: Trends and best practices

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections are your best friend. Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational […]

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How to teach an old blog new SEO tricks

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues are […]

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