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Six tools for effective influencer-driven content marketing

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even […]

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How to structure a local SEO strategy for your business

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local […]

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Foolproof guide to optimizing Shopify for SEO

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since […]

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10 Reasons why marketers use data to make budgeting decisions

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.   Budgeting is a crucial part of any marketing strategy. Because of the growing benefits of […]

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Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through […]

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How Google finds signals through the noise

30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did in […]

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Thesis and Adobe prove SEO content doesn’t have to be boring to be useful

30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a great […]

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Marketing strategies during COVID-19 times

30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19.  Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain what […]

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