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Making the argument for nofollow links in SEO

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links […]

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A review of the most unusual year for search

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. […]

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The data that matters most

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data points […]

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What will 2021 mean to the advertising world?

30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is supposed to dot some i’s and cross some t’s in the field of transparency and first-party data solutions. Live streaming related to gaming and sports is a huge advertising-friendly zone that is expected to expand further in 2021. Header […]

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B2B paid search forecast: What to expect in 2021

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different […]

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Role of featured snippets in website traffic boost

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing […]

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The promising post-cookie world – Search Engine Watch

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, […]

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