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Five ways PPC customer support can help SMBs

When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or […]

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Who’s poised to win the brewing v-commerce wars?

While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s […]

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Is Google Analytics compliant with GDPR?

GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data. Google Analytics will act as the data processor and your organization as the data controller since your organization is in control of what data […]

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14 essential WordPress plugins to improve SEO

SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions: cue plugins! If your website is hosted on a WordPress CMS, then you are fortunate enough to have access to a plethora of handy plugins. But […]

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The must-have tools for paid search success

Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through […]

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