Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, […]
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How AMP technology can upgrade your email campaigns Search Engine Watch
Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today. It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download […]
A focus on user experience Search Engine Watch
Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s anything, paywalled content has helped publishers generate more revenue online. But user experience may have suffered as a result. Paying for content may sound arcane on the Internet, but it’s not a new thing. Newspapers thrived on subscription plans. And high […]
Quick wins for Magento SEO
Whether you’re migrating your existing online store or starting a new one, Magento is considered the ecommerce platform. In this post we are going to dive into SEO best practices to follow, looking at technical considerations and touching on content strategy. We will predominantly be concentrating on Magento Open Source. What is Magento? Magento is an […]
What to track, how to track, and why Search Engine Watch
If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters. That’s when Boolean search fits in perfectly. Boolean […]
Five search reports for ecommerce you can pull now to prep for Q4 Search Engine Watch
Ecommerce companies know this to be true, but it bears repeating: the holiday season will be on top of you before you know it, and it’s time to start getting your Q4 plan ready. There are many reports and analysis you can pull and put together to develop our Q4 plan. Use the summer’s relative […]
Six HTTP status codes most critical to your SEO success Search Engine Watch
HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is happening within that process. For web marketers, it’s well worth the effort to get familiar with these status codes. By understanding your site’s […]
Five ways PPC customer support can help SMBs
When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or […]
Who’s poised to win the brewing v-commerce wars?
While Google is an obvious “horse to bet on,” ubiquity, UX and utility will dominate the voice-search innovation race in 2020 and beyond. An old prediction that half of all internet searches will be carried out via voice by 2020 does not look like it’s on track to be a reality, despite making it into Mary Meeker’s […]
Is Google Analytics compliant with GDPR?
GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data. Google Analytics will act as the data processor and your organization as the data controller since your organization is in control of what data […]
