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Speakers, agenda, FAQ Search Engine Watch

On October 25, 2019, Search Engine Watch will host the second annual Transformation of Search Summit, in partnership with ClickZ. The event will take place at Convene in Midtown, New York City. To see highlights from last year’s event, check out this roundup of the sessions or these presentations. Transformation of Search Summit 2019 speakers + […]

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Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea. Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, […]

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Don’t underestimate the power of video

Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still […]

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Five ways PPC customer support can help SMBs

When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or […]

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Is Google Analytics compliant with GDPR?

GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal data. Google Analytics will act as the data processor and your organization as the data controller since your organization is in control of what data […]

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14 essential WordPress plugins to improve SEO

SEO is often a long and convoluted process which takes time, dedication and expertise. Therefore, anything that can simplify or speed up aspects of a campaign are welcome additions: cue plugins! If your website is hosted on a WordPress CMS, then you are fortunate enough to have access to a plethora of handy plugins. But […]

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SEO Strategies That Get Results