30-second summary: Around one-fifth of all keywords trigger a featured snippet 99% of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword […]
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How measurement will evolve in 2021
30-second summary: The pandemic has caused major shifts in the way that advertisers operate, making it more critical than ever to be able to prove ROI and make every ad dollar count The inability to track reach and frequency is one of the biggest problems with cross-platform ad measurement that marketers face As marketers enter […]
Four common SEO problems with Shopify and how to fix them
30-second summary: While Shopify is one of the most popular platforms for ecommerce businesses, the CMS has a number of issues that can be problematic for SEO Best SEO practices generally apply to all CMS platforms, but Shopify has several in-built features that cannot be customized, meaning some items require more unique workarounds Edward Coram-James […]
Eight platforms helping small businesses in digital transformation
30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy […]
A comprehensive guide on using Google Trends for keyword research
30-second summary: Keywords are still important for SEO, but what’s increasingly important is their relevance, uniqueness, and popularity over time. Google Trends is a powerful tool that lets you gauge this and more. With Google Trends, you can get a view of what keywords to include, what to avoid, and what to plan for. You […]
Five ways machine learning improves PPC advertising
30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]
Best practices and tips for optimization
30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image SEO tips […]
The future of Google and what it means for search
30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, provide context to many of its recent decisions and provides a sense of what is coming down the road. Global digital agency Croud’s Organic […]
Taking your SEO content beyond the acquisition
30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation and aligns with Google’s focus on […]
Eight great ways to audit your ecommerce site’s SEO
30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant, informative blog […]
