30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. […]
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How to plan your social media strategy for any business
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of […]
How to use podcasting in your content marketing campaign
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on […]
How to effectively think of SEO at every stage
30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares […]
How to win at SEO with FAQ schema markup
30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups. There are several benefits schema markups provide to your overall SEO rankings. Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page. Google has outlined which pages are eligible and […]
Digital marketing during COVID-19 times: Data-driven insights
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that […]
Online reputation management: Seven steps to success
30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management. Right from setting up your online reputation management (ORM) […]
What small business owners can do to win
30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all? SEO is highly technical, changes from time to time […]
Seven tips for full funnel SEO in 2020
30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions. Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through […]
Free resources to grow your business during lockdown
30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online. To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change. Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors. Several free […]
