30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously visited your website or […]
Tag Archives | Google
Should you use Google’s updated Disavow Links tool?
30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better in search. However, it can reduce […]
What a chaotic digital media landscape means for advertisers as 2020 ends
30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of knowledge they have about consumers to create […]
What to expect from SEO in 2021?
30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear […]
Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher
30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a cream […]
Seven underrated Google Analytics features that boost performance
30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your […]
Six strategies guaranteed to help you build more backlinks to your website
30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good at building links. They just need to approach old strategies in modern ways. The best way to build links is […]
B2B paid search forecast: What to expect in 2021
30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different […]
Role of featured snippets in website traffic boost
30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing […]
The promising post-cookie world – Search Engine Watch
30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, […]
