Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO. Meta tags are placed in the <head> section of a HTML document, and so they need […]
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A guide to the standard reports in Google Analytics: Audience reports
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns. If you’re a newcomer to Google Analytics, however, the array of different reports available to you can be a little overwhelming. Where should you begin? Where can you […]
How to migrate your WordPress website domain name
Are you looking for a guide to migrate your WordPress website domain name? If the answer is “yes”, then you’ve come to the right place. Migrating a WordPress domain name is not an overly common occurrence. However, there are many instances where a website might be required to change its domain name. For example, your website might be […]
Why Google Shopping is dominating retail search marketing
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]
6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One […]
Pinterest Lens one year on: Where is Pinterest’s visual search tool now?
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was […]
The 2018 guide to free SEO training courses online
Over the past decade SEO has been growing into its position as a critical marketing channel for businesses. You might be new to this environment, or you may have new team members that need to be trained up on search engine optimization. Before you go handing over your gold coins to a training consultant, we […]
How to check your Domain Authority: 4 tools to use
Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores. Below, we round […]
The must-have tools for paid search success
Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through […]
How creating relevant experiences can boost your clicks on local search ads
We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at 9am […]
