Tag Archives | Internet Marketing

What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, […]

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Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.  Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors.  Several free […]

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Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business

30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 […]

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How to make a website audit in 30 minutes

30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%. Performing amazing SEO audits will not only […]

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How to identify and address the four biggest digital growth challenges Search Engine Watch

SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover […]

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