How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put […]
Tag Archives | Internet Marketing
How to create an SEO strategy for website redesign and migration Search Engine Watch
A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and more. […]
Five factors that determine the overall page quality
Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters“. Page Quality rating or PQ […]
Creating SEO-friendly how-to content – Search Engine Watch Search Engine Watch
People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper […]
Why businesses should implement structured data
It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch in […]
Top four social listening tools for 2020 and why they’re great Search Engine Watch
Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world. But the feedback we really want is different. It’s genuine, quick […]
From SEO to CMO: Self driving technology and the path to C-Suite
There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing. As digital marketing develops more nuanced and targeted execution, marketers see ways to diversify their skillsets and impacts on their organizations. For search marketers, there has never been […]
Why we need to think of entities and the future of SEO Search Engine Watch
It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO strategies. Brighton SEO is an exciting conference for everyone who wants to find out more about the latest trends and tactics in all things SEO. No matter […]
Data, discovery, consumer-first Search Engine Watch
Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a prelude to the event, we’re doing a series of Q&As with speakers and panelists. First up, we have Noël, who will be on the panel, “Embarking on […]
Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry
Most of my clients are from B2B industrial manufacturing. I have many challenges with this industry because my clients’ products and services are very specific, niche websites. I have developed new B2B SEO and PPC strategies in my everyday hands-on experience by managing multiple projects. In addition, there is another challenge that the industry is […]
