How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to […]
Tag Archives | Internet Marketing
The three pillars behind every successful content strategy Search Engine Watch
As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content strategy. […]
What impact will voice search have on SEO in 2020? Search Engine Watch
With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage. As a consequence, this […]
10 Tips for improved guest blogging in 2020
As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method. Although Google has openly placed more scrutiny on guest blogging, there is undoubtedly still value in acquiring […]
Voice search optimization: The why and how
Voice search optimization is a hot topic in the digital marketing industry. A few years ago, voice search seemed like a far fetched idea that was limited to some science fiction movies. But today, its popularity is increasing day by day. If you’re a Star Trek fan, you would definitely recall the scenes when actors used […]
How to use the art of storytelling to boost content marketing results Search Engine Watch
No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content […]
Improving personalization with machine learning
One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization but doing this at scale because you must focus on […]
Five steps to generate tons of backlinks using infographics Search Engine Watch
Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither. Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, […]
Four initiatives B2Bs must tackle now to win in 2020 Search Engine Watch
While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1. Study the competitive landscape […]
Want to reduce your bounce rate, but what does that actually mean? Search Engine Watch
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put […]
