30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival. To remain competitive, companies must […]
Tag Archives | Internet Marketing
Core Web Vitals, E-A-T, or AMP?
30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, […]
Are search engines dead in China?
30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that […]
Content marketing metrics for B2B companies: From ToFu to BoFu
30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. […]
Five reasons why SEO should be prioritized over paid media campaigns
30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show results, […]
Five content promotion strategies SaaS marketers should implement today
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your […]
What the commoditization of search engine technology with GPT-3 means for Google and SEO
30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available as […]
How to use in-market audiences for better search campaigns
30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about each enterprise targeting the maximum interested audience as the center of its campaigns. Indeed, audience targeting has become a common measure to enhance enterprise marketing […]
Defining value stream management for SEO business owners
30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process. By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development cycle. […]
Six tools for effective influencer-driven content marketing
30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even […]
