30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpretations but can be used to point links to your site, […]
Tag Archives | Internet Marketing
Free resources to grow your business during lockdown
30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online. To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change. Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors. Several free […]
How to improve your digital marketing with competitor analysis
30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you […]
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 […]
How to make a website audit in 30 minutes
30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%. Performing amazing SEO audits will not only […]
Faster pages, stronger sales: Optimizing ecommerce site speeds
Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of […]
What is speakable schema markup and how does it impact the future of SEO?
Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news […]
Effective SEO copywriting hints to increase your traffic in 2020 Search Engine Watch
This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO copywriting can maximize the number of visitors you receive from search […]
Let’s let “KPI” die and practice what we preach
“Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling it. […]
How to identify and address the four biggest digital growth challenges Search Engine Watch
SMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing those challenges, which can be tough without looking at the right reports and metrics. In this post, we’ll dig into four areas that often uncover […]
