30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. […]
Tag Archives | Internet Marketing
How to build your brand authority through content marketing
30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical […]
How to use podcasting in your content marketing campaign
30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy. There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content. Georgi Todorov shares a comprehensive guide on […]
Digital marketing during COVID-19 times: Data-driven insights
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that […]
What small business owners can do to win
30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all? SEO is highly technical, changes from time to time […]
Seven tips for full funnel SEO in 2020
30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions. Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through […]
What are PBNs and should you use them?
30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpretations but can be used to point links to your site, […]
Free resources to grow your business during lockdown
30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online. To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change. Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors. Several free […]
How to improve your digital marketing with competitor analysis
30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you […]
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business
30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 […]
