Tag Archives | Online Lead Generation

New study: Majority of consumers are unaware of how search engines work

As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand protection solutions, BrandVerity, has brought to light important findings and hidden risks pertaining to the journeys consumers are taking online. In order to give brands a […]

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Four SEO myths to shake off in 2020

If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings. To […]

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Six tools to quickly check website SEO

Any digital marketer knows that SEO becomes more important than ever before. With the advent of new trends (for example, voice search, mobile-first indexing, AI revolution), you need to take control of your website SEO performance from the very beginning and fix any possible issues to stay afloat today.  But the big problem is that […]

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Search, scandal, and big promises Search Engine Watch

The UK goes to the polls this week and the governing Conservatives have already made headlines for their online activities. Luke Richards dives into the political battleground that is the Google SERPs – and provides his analysis of the manifesto promises relevant to the digital business community. As the UK heads towards its third general […]

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Improving personalization with machine learning

One thing that is usually uppermost in your mind as a marketer is how to ensure that you not only survive the competition but also become one of the market leaders. And in order to become a market leader you are expected to work seriously on personalization but doing this at scale because you must focus on […]

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SEO Strategies That Get Results