Tag Archives | Online Lead Generation

How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.  Georgi Todorov shares a comprehensive guide on […]

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How to win at SEO with FAQ schema markup

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are several benefits schema markups provide to your overall SEO rankings.  Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page.  Google has outlined which pages are eligible and […]

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How marketers can adjust strategies

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.  A pandemic is not the time […]

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What are PBNs and should you use them?

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, […]

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Free resources to grow your business during lockdown

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.  Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors.  Several free […]

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A way to fight against Zero Clicks SERPs

30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there […]

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How search giants are helping spread COVID-19 awareness

30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also made […]

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SEO Strategies That Get Results