30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick […]
Tag Archives | Online Lead Generation
Top strategies behind link building success
30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is […]
Four digital marketing strategies to prepare for a wild holiday season
30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers […]
Get the data that puts you ahead of the competition
What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display […]
How to get more from your links
30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing pages often spread PageRank too thin, sending link equity to pages that are unlikely to ever rank. SEO strategists can […]
Q&A with Moz’s Sarah Bird
30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of. Sarah Bird’s special tips to optimize audience […]
‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem
30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA block opens up visibility opportunities for sites that are struggling to make it to the first page of Google’s SERP. The key to PAA success […]
Crowd marketing is the forum link building strategy you need to know in 2020
30-second summary: Link building is still one of the best tactics to boost your Google rankings Forum link building can help you tap into niche communities Crowd marketing is the concept of setting up a strategy for forum link building There’s no need to be discouraged if you’re just getting started Quality is important both […]
Five YouTube promotion mistakes that even experienced professionals make
30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help you measure the results of your YouTube marketing campaign. By setting the right metrics, you can set your campaign in the right direction from the […]
Ahrefs’ free product to help content creators compete in Google
30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget. Tim Suolo, Ahrefs’ Chief Marketing Officer explains how they intend to level the playing field for smaller players. While Google faces lawmakers with antitrust cases, […]
