30-second summary: Faced with global pandemic-triggered lockdowns, millions of businesses had to move their operations online Creating this “digital transformation” marketing strategy consists of multiple steps and tasks most small business owners have no time or budget to manage Luckily, multiple new and existing platforms have been coming up with plans and features targeting busy […]
Tag Archives | search engine optimization
Five ways machine learning improves PPC advertising
30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach. You can use Smart Bidding on the campaign level or, if you prefer, you can apply it to your entire ad portfolio, allowing […]
Best practices and tips for optimization
30-second summary: Optimizing images is an often overlooked aspect. While images might look great, they often end up with a filename that looks something like IMG982713.jpg that is not very descriptive. According to Internet Live Stats, there are 3.5 billion Google searches made every day. CannonDesign’s Vice President, Communications Director shares some key image SEO tips […]
Taking your SEO content beyond the acquisition
30-second summary: The typical advice around merely improving on the content already ranking at the top of the SERP is fundamentally flawed. SEOs often limit their content possibilities by thinking of SEO content from purely acquisitional point of view. Thinking of content from a branding perspective leads to differentiation and aligns with Google’s focus on […]
Eight simple steps to write epic product descriptions that boost conversions
30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power of rich results to […]
Five hacks to enhance your organic CTR and rankings in SERPs
30-second summary: Issues with increasing your site’s organic traffic may be attributed to low organic CTRs. Creative title tags helps your site create a positive first impression. Limit your meta description to under 160 characters to avoid truncation. A well-optimized, keyword-rich URL can increase organic CTRs by 45%. Leverage the power of rich results to […]
Four marketing strategies to increase app store downloads and engagement
30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly […]
Top four SEO myths debunked: Director’s cut
30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars are not superhuman. They cannot […]
Making the argument for nofollow links in SEO
30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links […]
A review of the most unusual year for search
30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. […]
