30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares […]
Tag Archives | search engine optimization
How to win at SEO with FAQ schema markup
30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups. There are several benefits schema markups provide to your overall SEO rankings. Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page. Google has outlined which pages are eligible and […]
Online reputation management: Seven steps to success
30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management. Right from setting up your online reputation management (ORM) […]
How marketers can adjust strategies
30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing. Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance. A pandemic is not the time […]
Top three marketing trends for the COVID-19 era
30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are. Founder and CEO of Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer […]
What are PBNs and should you use them?
30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpretations but can be used to point links to your site, […]
How to increase online sales in three easy steps through PPC ads
30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. PPC ads are relevant more than ever. In this article, you’ll find the most common errors in contextual advertising and get practical recommendations on setting […]
How should SEM marketers optimize amid the changing landscape?
30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider needs […]
Six ways AI is revolutionizing ecommerce
30-second summary: The far-reaching AI applications in ecommerce allow businesses to increase their profits by optimizing and automating decision-making, right from web design to customer support. Right from identifying patterns from unstructured data sets to enabling businesses to offer a personalized experience. Here’s how AI is empowering the ecommerce industry. The global revenue from artificial […]
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for. Product recommendations are […]
