When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or […]
Tag Archives | search engine optimization
How to use SEO on LinkedIn
SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so being […]
5 ways to make your website stand out in the SERPs
Google is always evolving. Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers. Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored links […]
A quick and easy guide to meta tags in SEO
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO. Meta tags are placed in the <head> section of a HTML document, and so they need […]
How to migrate your WordPress website domain name
Are you looking for a guide to migrate your WordPress website domain name? If the answer is “yes”, then you’ve come to the right place. Migrating a WordPress domain name is not an overly common occurrence. However, there are many instances where a website might be required to change its domain name. For example, your website might be […]
Why Google Shopping is dominating retail search marketing
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]
How to implement semantic markup using Google Tag Manager
Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate […]
6 common international SEO fails and how to avoid them
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One […]
5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage. Google […]
The rise of personal searches: How can content marketers take advantage?
As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users. No […]
