Tag Archives | search engine optimization

Four steps to create an engagement-based conversion channel Search Engine Watch

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the customer’s […]

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The evolution of Google’s rel “no follow”

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters […]

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Creating SEO-friendly how-to content – Search Engine Watch Search Engine Watch

People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper […]

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A visual guide for every Google Ads extension

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website. In the ten years that followed these original ad extensions, Google rolled out an additional ten manual and automated extensions and two automated-only extensions. […]

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Data, discovery, consumer-first Search Engine Watch

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a prelude to the event, we’re doing a series of Q&As with speakers and panelists. First up, we have Noël, who will be on the panel, “Embarking on […]

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SEO Strategies That Get Results