30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpretations but can be used to point links to your site, […]
Tag Archives | search engine optimization
How to increase online sales in three easy steps through PPC ads
30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. PPC ads are relevant more than ever. In this article, you’ll find the most common errors in contextual advertising and get practical recommendations on setting […]
How should SEM marketers optimize amid the changing landscape?
30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider needs […]
Six ways AI is revolutionizing ecommerce
30-second summary: The far-reaching AI applications in ecommerce allow businesses to increase their profits by optimizing and automating decision-making, right from web design to customer support. Right from identifying patterns from unstructured data sets to enabling businesses to offer a personalized experience. Here’s how AI is empowering the ecommerce industry. The global revenue from artificial […]
How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for. Product recommendations are […]
Effective SEO copywriting hints to increase your traffic in 2020 Search Engine Watch
This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO copywriting can maximize the number of visitors you receive from search […]
Let’s let “KPI” die and practice what we preach
“Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling it. […]
Four essential ecommerce site optimizations that drive sales Search Engine Watch
The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign? In this article, we […]
VPN and SEO: Why professionals should care
Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network. VPN is prevalent nowadays, but not […]
Six must-know international SEO tips to expand your businesses Search Engine Watch
The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments of your career. But just because your business is thriving at home doesn’t mean that it will be a success abroad. To achieve that, you’ll […]
