30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. […]
Tag Archives | SEO
How to build your brand authority through content marketing
30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical […]
How to plan your social media strategy for any business
30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of […]
Studying the anatomy of a successful high-conversion landing page
30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert […]
How to effectively think of SEO at every stage
30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares […]
How to use headlines to help create and optimize content
30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers […]
Digital marketing during COVID-19 times: Data-driven insights
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that […]
Top three marketing trends for the COVID-19 era
30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust. If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are. Founder and CEO of Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer […]
What are PBNs and should you use them?
30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners. PBNs have different uses and interpretations but can be used to point links to your site, […]
A way to fight against Zero Clicks SERPs
30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there […]
