Tag Archives | SEO

The finite era of “actionable insights”

For years, “actionable insights” have been the Holy Grail for data analytics companies. Actionable insights, the thinking goes, are the end product of data collection, aggregation, analysis, and judgment. They enable a decision-maker to modify behavior and achieve desired outcomes. The process begins with data collection, which can take many forms. There’s a big difference […]

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Four steps to create an engagement-based conversion channel Search Engine Watch

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing marketing challenge. The web is changing fast creating new challenges to online businesses. Until recently, marketers were able to clearly map out the customer’s […]

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12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened. […]

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