Tag Archives | SEO

6 AdWords metrics you should optimize for better ROI

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget […]

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Which is the best search engine for finding images?

Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page, […]

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Best practices for anchor text optimization in 2018

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past […]

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Evolving past last-click attribution in paid search

“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution, even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization, in association with Fospha and Kenshoo, we surveyed 800 marketers on […]

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An in-depth guide to Google ranking factors

In SEO, Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their […]

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How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated. Think of your audiences as […]

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5 tips to create a data-driven content marketing strategy

Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges […]

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SEO Strategies That Get Results