Your website needs backlinks the same way plants need water. Getting sufficient backlinks consistently will allow you to flourish your website, while the lack of backlinks will slowly make it wither. Backlinks are still one of the most important factors that Google uses to determine website rankings. When tons of other websites link to you, […]
Tag Archives | SMM
Four initiatives B2Bs must tackle now to win in 2020 Search Engine Watch
While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1. Study the competitive landscape […]
11 Deadly SEO mistakes to avoid in 2020
SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits. By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach […]
12 Email marketing best practices for sales
Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened. […]
Want to reduce your bounce rate, but what does that actually mean? Search Engine Watch
How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put […]
How to create an SEO strategy for website redesign and migration Search Engine Watch
A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign. It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and more. […]
5 levels of automated digital progression & elevation Search Engine Watch
Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on […]
The evolution of Google’s rel “no follow”
Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters […]
Q&A with Mastercard’s Guillaume Conteville Search Engine Watch
One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years. […]
Why businesses should implement structured data
It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch in […]
