Tag Archives | SMM

11 Deadly SEO mistakes to avoid in 2020

SEO is extremely important for growing your brand in 2020. This is especially after social media’s importance in driving traffic reduced and Google became the major source of referral traffic in 2017 by driving 35% of site visits.  By using SEO, you can improve your website’s ranking in Google’s Search Engine Results Pages (SERPs) and reach […]

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12 Email marketing best practices for sales

Everybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, sales offer sent to inboxes will be marked as spam and forever left unopened. […]

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How to create an SEO strategy for website redesign and migration Search Engine Watch

A new guide, Best Practices for Website Redesign & Migration, outlines detailed best practices for implementing search engine optimization (SEO) for a website redesign.  It includes a list of comprehensive tips aimed at educating website owners about common redesign obstacles, website structure as it relates to SEO, preserving domain and URL equity, keyword research, and more. […]

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The evolution of Google’s rel “no follow”

Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters […]

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Why businesses should implement structured data

It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch in […]

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SEO Strategies That Get Results