Tag Archives | SMM

Top 15 Chrome extensions for social media marketers

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list […]

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How to drive digital innovation necessary during the pandemic

30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival. To remain competitive, companies must […]

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Are search engines dead in China?

30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that […]

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How to use in-market audiences for better search campaigns

30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about each enterprise targeting the maximum interested audience as the center of its campaigns. Indeed, audience targeting has become a common measure to enhance enterprise marketing […]

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An SEO’s guide to event schema markup

. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema […]

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Defining value stream management for SEO business owners

30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process.  By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development cycle. […]

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How to structure a local SEO strategy for your business

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local […]

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Seven brand health metrics and how to measure them

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through […]

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