What is SEO and why it matters to your business

Why does SEO matter to your business?

Whether you are a Cosmetic Surgeon or a Landscaping Company your business needs fresh leads. How do you reach potential customers? The answer in today’s technology driven society is via the internet, more specifically search engine results. While there are many search engines out there we are really referring the undisputed search kings, Google. By most recent industry estimates Google searches account for 67.3% of all U.S. search volume. The remaining players include (in order of volume) Bing, Yahoo and Ask. What does all this mean? If you aren’t showing up on page one of Google you are invisible to potential customers who are searching for your product or service. In other put simply SEO matters.

What is SEO?

Search engine optimization or SEO as it is commonly referred to, is the process by which a website is structured and composed to improve visibility within search engine rankings. By way of a more simplistic explanation SEO puts your business in front of potential clients on the internet. SEO is very much a catchall term that encompasses multiple elements that form a comprehensive internet marketing strategy. Now for the reality check, what SEO really is runs contrary to the conventional definition and encompasses many things that have nothing to do with the actual structure or content of a website.

Search engine optimization strategies include many components that, planned and executed properly, serve to create a cohesive brand that is recognized as an “authority” in a particular space. Being a recognized authority is critical to search engine marketing success. Why? Because it plays directly to the stated purpose of Google search results which is to provide searchers with the most appropriate result. Who better than to provide someone searching for a particular product or service than an authority in that space… You are likely an expert (authority) in your given field the question then becomes, how do you demonstrate your expertise to Google? Google offers no exam you can take to demonstrate proficiency in a particular discipline. This is where SEO comes into play.

What kind of business benefit from SEO?

Every business needs SEO. Whether you are a Plastic Surgeon or Roofer, there are only 10 spots on page 1 of the Google search results. There are 100’s, even 1000’s of businesses in a particular niche all vying for those precious 10 positions. It is a recognized fact that most searchers do not look any further than the first 10 returned search results. The higher the position the more visible your business is to potential customers.

What gives one business an advantage over another as far as those rankings are concerned? The recognized authority of a particular website. A given Cosmetic Surgeon may be a recognized expert in their field, but for the purpose of search results that doesn’t necessarily matter. The recognized authority of the website is what matters and what gives one business an edge over another.

Properly planned and executed SEO strategies transform what is usually just another website (1 of millions that exist for a given product or service) into an authority. Brands with recognized authority appear on page 1 of the search results.

You owe it to your business to reach out to a professional SEO company and have your existing website and marketing efforts and those of your competition analyzed. Become an authority in the eyes of Google and enjoy the rewards that come with being number 1 in your given market or profession.

eBusiness Strategies, Boca Raton (wordpress-7111-69351-188182.cloudwaysapps.com) has been creating authorities in all industries since 2003. Contact us today to discuss your marketing goals and receive a free SEO analysis for your website.

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